An internationally recognized leader in the health and fitness industry, Ruth Sova is dedicated to the growth and betterment of the industry through her tireless research and development efforts. She has founded eight successful businesses and holds numerous honors and awards in the industry. She educates and energizes audiences with her presentations on personal growth, entrepreneurship, health, fitness, wellness, running a business, and aquatic rehab and fitness.
In 1994, she founded the Aquatic Therapy and Rehab Institute, Inc. (ATRI), a non-profit educational organization dedicated to the professional development of health care professionals involved with aquatic therapy. ATRI, with headquarters in Chassell, MI, offers continuing education courses at conferences and workshops that advance the knowledge and skills of the aquatic therapist. She is also the founder and past president of the Aquatic Exercise Association (AEA), a non-profit international association serving as a clearinghouse for all aspects of the aquatics industry.